Tiktok Live fest, miami USA

Project Summary:

TikTok LIVE Fest is an annual event that celebrates the achievements of TikTok LIVE creators from all over the world and, in 2024, we set out to help Tik Tok bring LIVE Fest to Miami for their most spectacular show yet. ​ 

From the moment creators registered for the event to the culmination of the awards ceremony and after party, we produced an unmissable, immersive experience that amplified creator connectivity through all touchpoints. We reimagined the red carpet with an impressive TikTok branded entrance and interactive ‘Welcome Wall’ to encourage engagement and creativity. Around the venue, we crafted vibrant installations and content creation moments for creators to go LIVE. The stage design was key, with multiple large phone screens as the backdrop and giant inflatables inspired by key TikTok visuals creating a fun, sharable environment in person, and for online viewers. Everything was crafted with an unmistakable TikTok look and vibe throughout. ​ 

Broadcasted on TikTok to over 3 million viewers, the awards show was hosted by A-list talent Terry Crews and TikTok star TK, with live music performances from Meghan Trainor. Plus, of course, our 400 creators streamed live and involved their followers throughout their experience, from the red carpet to activations and the awards show. 

Role:

3D Design Lead / Design Director 

As a key member of the creative team for TikTok LIVE Fest 2024, developing the concept through development to completion.  Collaborating closely with the Creative Director, creating the 3D design vision for the event, which included the stage set, interactive LIVE booths, red carpet installations/experiences and the after-party. Leading a team of freelance 3D designers, visualisers, and junior creatives to translate this vision into a fully immersive, branded experience. Working in partnership with the U.S. technical teams and contractors to develop detailed drawing packs and ensure the feasibility of all design elements. Additionally, supporting Lisa in creating artwork, build and furniture decks to manage and track all assets throughout production. Also working onsite in Miami during the full build and live event, overseeing the creative delivery and ensuring design integration across all touchpoints.

This project was a true global collaboration, involving team members and clients across multiple time zones - including China, Thailand, Australia, and the USA. Coordinating effectively across such a wide geographic spread posed challenges, but it also demonstrated our ability to work seamlessly as a worldwide team.